Cookies Policy

Last updated: March 25, 2025

This Cookies Policy explains how cookies and similar technologies are used on https://whimsytots.com (the “Site”), operated by Embles LLC. It forms part of our Privacy Policy.

By using our website, you agree to the use of cookies as outlined here, unless you opt out via your browser or settings.

1. What Are Cookies?

Cookies are small text files placed on your device by your web browser when you visit a website. They help websites remember your actions and preferences (such as login, language, or shopping cart contents) over a period of time.

Cookies may also be used to personalize content and ads, provide social media features, analyze website traffic, and remember your preferences.

There are two types:

First-party cookies – Set by the website you're visiting
Third-party cookies – Set by services embedded in the website (like Google, Meta, etc.)

2. Why We Use Cookies

We use cookies to:

Enable core site functionality (shopping cart, login, checkout)
Improve site performance and navigation
Personalize your experience
Understand how users engage with our website
Deliver tailored marketing through tools like Meta Pixel and Google Ads

3. Types of Cookies We Use

Type	Purpose
Essential Cookies	Necessary for basic site features like checkout, cart retention, login, and account settings. Without these, the site cannot function properly.
Performance Cookies	Help us measure how visitors interact with the site (e.g., page visits, bounce rates). Used anonymously to improve site functionality.
Functionality Cookies	Remember your preferences, such as language or location, to enhance your experience.
Targeting / Advertising Cookies	Used to show relevant ads on other platforms and track the effectiveness of ad campaigns. These may include Meta Pixel, Google Ads, Pinterest Ads, and Klaviyo tracking. May follow you across other sites.

4. Cookies Set by Shopify (Essential / Functional)

Cookie Name	Purpose	Duration
_ab	Used for admin access	2 years
_secure_session_id	Storefront navigation	24 hours
cart / cart_currency / cart_sig	Shopping cart	2 weeks
checkout / checkout_token	Checkout process	Up to 1 year
_shopify_country / _tracking_consent	Regional checkout & tracking preferences	Varies
secure_customer_sig	Customer login	20 years
_shopify_y / _y	Shopify analytics	1 year

(For full technical list, see Shopify’s own documentation.)

5. Third-Party Cookies We Use

We use third-party services that set their own cookies. These may track your behavior across other websites.

Service	Purpose	Cookies Set
Google Analytics	Site usage statistics and performance insights	_ga, _gid, _gat, PREF
Meta Pixel	Retargeting, conversion tracking on Facebook/Instagram	_fbp
Google Ads	Remarketing and ad measurement	_gcl_au
Klaviyo	Email tracking and engagement metrics	_kla_id
Pinterest Ads	Campaign performance tracking	_pin_unauth

We do not control the settings or expiration of third-party cookies. Please visit each provider’s site for details.

6. Cookie Duration

Session cookies: Expire once you close your browser
Persistent cookies: Remain on your device for a set period or until manually deleted (usually between 30 minutes and 2 years)

7. How to Control Cookies

You can control or delete cookies at any time via your browser settings. Most browsers allow you to:

View what cookies are stored
Block cookies by default
Clear cookies manually
Set exceptions for certain websites

Visit www.allaboutcookies.org for browser-specific guidance.

Note: Disabling cookies may affect site functionality, including checkout, login, or cart memory.

8. Third-Party Opt-Out Links

If you want to manage third-party ad preferences, here are some useful links:

Google Ads Settings
Meta (Facebook/Instagram) Ad Settings
Pinterest Ad Settings
Network Advertising Initiative Opt-Out
Your Online Choices (EU)

9. Do Not Track Signals

We currently do not respond to browser-based "Do Not Track" (DNT) signals due to industry-wide inconsistencies. However, you may still manage cookie use and tracking through the methods above.

10. Changes to This Policy

We may update this policy as needed to reflect technology changes, legal requirements, or service updates. Any updates will be posted on this page with a new "Last Updated" date.